Jan 11, 2015
It's been a while since we've given a recap.So here goes.
Christmas has passed and it's a new year.WIth everybody making new resolutions,I'm still trying to complete my old ones.
I took some time off from HH to worry about some bigger life matters and when I had time came back into the brand slowly.The most surprising thing was that the fans that were with us initally were still around alongside countless others that I had met along the way while just maybe doing something simple like talking about HH in a coffeeshop or while getting a haircut.So it was like a mini reunion in that sense,but with new guests who were "kind of" invited, but you didn't know were going to show up.
We released a piece of Better Together in late November/early December.It proved to be tougher than I expected as crewnecks are hard to come by during the last quarter of winter and also Christmas made everything ten times more chaotic than it would have been a few months prior.
One of the biggest experiences I took away from this last series of events is that a crapload of stuff can and WILL go wong at opportune times, but you have to push through them when your goal is loftier ,as you may not have time to come back to whatever you planned to do later.
I used to have the luxury of being able to put some things off, but our best strides have always come from just powering through whatever needs to done as soon as humanly possible.Then, on to the next one.
The cool thing about Better Together is that it was such a long time coming I think people almost got overexcited for it.We teased a phone case on Instagram a year and some change ago and everyone went nuts for it and the design.So, when they had a chance to get a hold of anything from that collection let alone another new piece of HH, they answered and picked a piece or two up.
I also had a catharses of sorts as during a lower time, people would always ask me about that design or even casually mention the phone case and express an interest in the brand. I used to be a bit wary of how much stranger liked HH and whether that was genuine, but from the emails you guys have sent, it looks like that has held true for many of you as well.
Now that we have some mojo back, I guess a lot of tension, or should I say "attention" has been just been going to improving myself.
Alongside seasonal depression and a few hurdles that can be left of the Internet, I think it was just an extremely rough little year. So, after coming back from a deficit energy wise, I'm more than happy to just "do stuff and make stuff" for my friends.
The stores are cool too.We've always gotten interest from retailers and passerbys, but I feel like the few partners we do have really get us and that leaves a bit more room for me to just worry about getting you guys awesome stuff that you want.
Also, it's way easier just to be candid saying that this isn't easy and maybe explain some of that to fans in blog posts and Instagram instead of hiding a shirt filled suitcase in shame when we don't have a vendor booth or aren't on a floating billboard throwing 500 shirts off of the Statue of Liberty in Times Square.
This is more of an investment into making great things that fans hopefully get behind and the focus hopefully can go to that instead of wondering whether or not I'm explaining too much on the Internet or shouldn't say anything at all.That's a heck of a lot of brainpower freed up! Phew!
As for the website, it's a bit split up.The old website lives on almost solely for the blog while the new one has a cleaner user interface and is a bit nicer for buying on mobile.
At some point they will probably all tie together, but for the time, it's a nice little improvement plus it has Sticks and Batter on the front....I mean,who doesn't like chicken and waffles?!?!??
Normally our blog posts end with something vague into "expect this" or "get on the mailing list".But it's way easier just to say: check us out in the shop and I hope we all make some progress towards our goals this year.Hope to impress you guys and also grateful for the time we've had so far together. Stay Hungry. -h_h-
