Mar 17, 2014
Stumbled on an old post again after a fan interaction....(which is still a super weird word to use as it implies I think I'm better or superior,which totally isn't the case).It was kind of dope. It was early in the brand when we used to give more explanations as to where a piece came from or the story behind it.
Despite knowing the story,the crazier part was just writing style.Generally speaking, I write like I type and the idea of blogging is kind of foreign to me still because basically you're holding the fate of a brand in your hands with each keystroke.I
've pretty much opened up on the idea of trying to interact more and be genuine with you guys, but it's still super tough because half the stuff I would say in passing reads like a tabloid.It's not meant to be that way, it's just kind of the craze you deal with when what you do relies on interacting with the general public and having to connect with so many people.And the catch is you have to do it regularly to make anything come to fruition.
Reading a bit of the [current] few articles, there are hits and misses, the pieces that speak to me or read well actually say something and the others feel like cryptic rants because there's still a bit of leftover apprehension from the P.R. game that goes along streetwear and some communities.
It really is tough to reveal what you're working on, your inspiration,frustrations, triumphs,hopes, or anything else for the whole world to possibly judge,scrutinize,or steal but on top of that,you hope that it resonates, doesn't offend too much, or make the image/representation of your brand look bad.You're just trying to tell your story, not ruin anyone's lives,but honesty kind of has a way of doing that.
I don't have kids, but I imagine this is what it's like.You know that kid you knew who had the annoying Mom or Dad you loved,hated,or just couldn't understand for the life of you? That's kind of how it feels speaking for a brand.Good days, bad days, "honest days" , they may affect your standing in the greater world and throw you into unknown territory just by an ever so slight interaction,subsequently affecting your child's image or association as well. And this too, is usually done often.Scary stuff.
I used to wonder why people working for certain companies were the way they were.Whether closed off, quiet,blatant, a lot can be misconstrued or overcast an ideal, the public is fickle, and the Internet is unforgiving...and that's where we live.
Despite this, I feel there is some reward in authenticity.The fans really get us, there is less of a worry if you're open,and also something genuine is so rare, I think people appreciate it. Or at least I hope they do.
You see, the embodiment of Hungry Human comes with struggle.So, It's pretty lame to leave all of you out of the loop.Sometimes it may be in the best interest of the brand to be quiet,to play nice, but the benefits of that don't really yield enough to be anything lasting.But generally speaking that's a rarity and the gain is temporary.You deprive someone of something for the hope of a trivial gian : It's like bad product.
Sure, you can get a few more sales from random person number #09809898089809809 if you sell them a cruddy shirt and don't tell them what they're wearing or give it much thought. But, for all the heart and sacrifice that goes into each element of what we do , it's only fair to tell you guys the stories that are bigger than the design...the REAL stories.It's a ripoff otherwise.
I want you guys to know what the hell we do and live the brand with us.Hopefully it gives you something extra to hold onto and makes that purchase or support you give us that much better.I want you to not only get your money's worth, but your life's worth out of what we are offering. Just remember that : I'm trying to give you more...on that note, get on the mailing list.More might be on the way very soon. Much love..real love. -h_h-
Try Hard, Never Settle,Stay Hungry -h_h-
