Jan 28, 2013
Was talking with my boy and close confidant about the MONSTERS tee today and it occurred to me that we've been sleeping on a few of the previous design stories....or to be extra real, I've been avoiding them shiz so I don't make a total buttwipe out of myself.Something about blogs and speaking volumes of truth about even the most seemingly insignifcant things in the world of HH has been prone to make tons of people mad and act weird out of nowhere.But then again,that's the point of the whole collection. Changes in people and worlds.
The MONSTERS tee along with Scumbags and Hype are a small collection made with the intent of exploring what it's like to deal with people in this industry from the perspective of someone (myself) trying to do good things,both in and out of the brand.It's darkness vs light for a greater good and a tale of struggle all in little black pieces of cotton.
There was a period in the last third of the year where just about anybody you could name in fighting games was hitting me up to do work.It was weird.All of these emails, tons of people, crazy amounts of opportunity ,all coming my way and lining up to make AWEEEEEESOME stuff happen in a super small amount of time.
There is an aspect I've never taken into account well with HH: business.What I mean by that is, tons of people say stuff they may or may not mean with sometimes good intentions ,other times bad, and you kind of just have to know,not everyone is your friend or cares about what you're doing.This is a bit vague, but the result of the last four months of 2012 was just a bunch of people wasting my time, the fans time, and hurting what could have been some great productions for their own reasons.
You guys know how I feel about the brand, the fans, the time put into all of this....so each and every letdown just caused me physical and mental anguish.I've dealt with depression before and continue to at times, so the pieces you see are a manifestation of that struggle with darkness while trying to maintain a positive inspiring outlook for myself,the brand,and fans.
There's an expression, "When life gives you lemons,make lemonade"....consider the pieces that came out strawberry lemonade Arnold Palmers.In other words,instead of getting super bunked out ,that energy went into making crazy ill threads that were a Nod to what was really going on in the heart and mind of someone that wants to do good things and that will have to face obstacles much larger than jerkfaces who waste our time to get there.
Each piece is a part of that story and a tidbit of commentary regarding those feelings and probably the most well designed stuff to come out of HH so far.I will give a seperate breakdown to each piece and some of the design elements/stories over the next few weeks.But I hope the collection spoke to some people both aesthetically and now does so in an emotional sense now that they know where the concepts and energy come from.It's about a struggle, and struggle we will... hope you like strawberry lemonade Arnold Palmers...haha.
Stay Hungry
