Jan 31, 2014
You know, reading my own posts are quite liberating.Past and present it always seemed that there was an underlying something that we wanted to convey, but just didn't know how. I look back at moment where all we had was a name.There weren't colors,mascots, shiny things to stick in awkward places (I'm talking about stickers you sickos!),nada.
As the brand grows, I have been forced to take looks back, not only to assess what we've done,but where we're going.For the first time in a good while, I trust that we're on the right path.It was a rocky,turbulent existence for some time, and it still is.But I can feel a calm that was never around for more than a moment when we were doing anything.I can see, I can plot, but I can also move: the right way.
Obviously a strong part of our influence comes from games.Through them I have been able to convey and articulate things in a manner that would never had happened had they not been a part of my life.The suttleties and nuances of every gesture make a difference.You convey who you and also what may come by how you move.
For some time, I did not know how to move.Everything was instinctive and erratic, there was an aire unpredictabilty that was just as volatile and detrimental as it was rewarding.It all seemed like a gamble,it still does.One of the things that can make gambling worthwhile is something outside of the promise or reward, it's belief and confidence in your investment.That was always there, but it feels less like a farce and more like a long term dealing.We will build and it will come together.We just have to try,and above all else commit when doing so, "ganbare" as the Japanese would say.We have to do our best.
The Jimmy Loko.If there is anything crazier than this thing that looks so good, it's probably illegal or imagined.I miss this one.
I never gave less than 100% to HH, but I never realized how intertwined myself and the brand are.If you get sick,die,have a breakdown ( when McRib went away), it stops.Well, I will correct that statement,I thought it stopped.
I took a respite to do more than recoup, it was to think.When you're in a rat race and so busy running , whether from security at events you can't sponsor or in the philosophical more figurative sense, you find there isn't enough time to take anything in and see the big picture.
There were so many nights I spent plotting,scheming,hustling,to make everything work.I never took the time to plan things like sleep,showers,hydration, anything.It was wild to go to sleep before midnight or or be able to wake up to the sound of things that aren't an alarm telling you you're overdue or late on whatever project,solo mission, or collaboration is at hand.
All the people that go far have teams.The concept eluded me.I knew what was best for the brand, but never myself.You guys are the ones that helped with that.
During the time off, you guys post stickers,email,slap stuff on the HH page, and just offered whatever support was possible.So many of you that were once strangers are now family, all from pieces of cotton and vinyl shared in the strangest places (there goes your guys' heads in the gutter again!).All that this is became so clear during those times.Times where I could not move, and I had to trust you to help move me gave way to thoughts and notions not yet revealed to my withered mind: This brand.You made it.We made it.Together.
Back to the games.Anyone that knows me knows games have always been such a strong part of my existence.I think in games, I see in them.Alongside pop culture,music,and some choice memes, a large part of my comes from a joystick ( I give up.).And I had to learn how to control something I have never been able to fully utilize with all that I learned from the time I spent behind one.Me.
The elements of what we do have always been deeply rooted in places I've been,people I've known, things I feel.But the world comes together when I see it in a monitor.It's my Cerebro,my Rosetta Stone, Persephone to guide me through the darkness and abyss of the underworld that can be life on certain days.They define me.
In relation to those attestments, I will say this about HH: It plays like a game.That is a bit broad, but it will make sense over time.But when you look at what we've made, or even how certain things come to fruition, really stare at it and think about what that may mean.Not just the original intent, but also what that means to you.
There is time to go over more on a different day.But I want to leave you guys with this thought.Think about how you move.Movement is the only way you can make anything change.
Oh yeah, get on the mailing list too.We're overdue to make a move of our own very soon.
Try Hard,Never Settle,Stay Hungry -h_h-